Cases studies

Sri Lanka Raid 2010 - How to boost the image of Sri Lanka through a French Adventure Event exported to Sri Lanka. “Raid Arbre Vert Amazones 2009”

Services : Consumer Promotion - Events - Public Relations - Representation

Brief

The company “ZBO”, organizers of the “Raid Amazones”, a famous French multi-sports event for women was looking for a destination to host the 2009 event. This event travels is exported every year to a different overseas destination (Mauritius, Kenya, French Guyana…).

Interface Tourism worked in partnership with ZBO to facilitate cooperation and to maximize the visibility of Sri Lanka.

Visit the official website of the event at this address www.raidamazones.com

Tactics

Interface Tourism coordinated with ZBO the communication element of the Raid to increase the visual consistency and media attractiveness of the Sri Lanka Tourism Board.
Negotiation and coordination of a barter agreement with Virgin Radio to increase the attractiveness of the destination to a broader audience (the possibility to win 10 trips to Sri Lanka).
Recruitment of a Miss France team (through the auspices of the Miss France Committee) to attract the attention of news and lifestyle media.
Coordination of an extension to the visit so that one of the Misses could participate in a charity project in Sri Lanka (Turtle Conservation Project) providing media story opportunities.
Management of the Miss France team throughout the event and coordination work with participating partners.