Social Media

Social media are helping to build a new era in business communication and engagement in the tourism industry, creating both new challenges and new opportunities. Gone are the days when companies could rely exclusively on carefully crafted press releases or glossy ad campaigns to communicate with their customers. In the age of social media marketing, the rules have changed radically and people today demand a more honest and direct relationship with the companies they’re about to give their trust to.
Tourism companies and institutions face a clear choice: they can fence themselves in and try to hide from the world, or they can embrace social media as one of the most effective and most cost-effective marketing solutions there are, forging a new type of relationship with their potential customers.

Networks

When you feel you're being overwhelmed by information and impersonal commercial propositions, when you feel you're drowning in a constant deluge of advertising - something the tourism industry is particularly guilty of, a single recommendation from a friend can have a greater impact than even the best written article. So what we do is first of all target travellers and their close friends as well as acknowledged experts in particular fields, media gurus and all those potential network members who are interested in what you have to offer. Our ultimate goal is to use social media to turn these various influencers not only into future customers, but also into brand advocates for your product.

Networking platforms such as Facebook, Twitter or Trip Advisor break down faceless B2C sales flows and make your destination, your hotel or your airline seem much friendlier. By using these new media as leverage you demonstrate that you are a transparent and an accessible company and most importantly, you show that you care about your customers.

Viral & Creative Content

Building a targeted network is only the first part of social marketing. The true power of social media lies in using such network communities to drive sales and to generate marketing or crowd-sourcing operations.

Sharing is essential but it's the quality of what you share makes all the difference. Interface Tourism can create and integrate outstanding multimedia content to enhance the impact of your marketing campaigns using state-of-the-art video interviews, web happenings and online competitions. Based on our knowledge of user experiences in each market, we’re able to redefine your image by means of appropriate and highly creative campaigns.

Online Reputation & Monitoring

Social Media Marketing is more than just having the obligatory Facebook page or YouTube account; it’s about finding the right network for each market, for each niche; the right people who can have a substantial impact on a brand’s sales and its reputation. What you do and what you say online is important but it's just as important if not more important to heed what other people are saying about you! Our expertise allows you to constantly scan and monitor the web to make sure your product is viewed in a positive light by the online community.

At Interface Tourism Group we can provide solutions through strategic advice, trend-watching, online benchmarking and the monitoring of user-generated platforms and blogs.

“Social media isn't a box to be ticked…It's about realizing that consumers are running the biggest recommendation service in the world and that they ultimately define your brand”
Jonah Bloom, Editor of Advertising Age