Public Relations

No PR means no consumer awareness, no visibility, no influence. That's why Interface Tourism provides a global public relations service adapted to each client's particular needs and budget  and to the media in each given market. Our service includes strategic thinking and well-targeted PR campaigns and can run from a basic press office to a more sophisticated PR programme including media promotion, product placement, peer to peer communication, corporate  communications, crisis management and activities involving opinion formers such as local celebrities and trendsetters.

Strategic Audit and Recommendations

Interface Tourism Group's PR services include strategic audits and recommendations: are you familiar to the local media? Do consumers and the media understand who you are and what you do? Do your messages come across loud and clear? How are you positioned in comparison to your competitors? What are your strengths and opportunities? Prior to implementing any programme of PR activities, Interface Tourism Group will provide you with a systematic strategic audit and a series of pertinent recommendations.

Influence strategy

Build your reputation, manage your image and provide clear, relevant and impacting messages in line with your global positioning strategy: all our PR campaigns are based on a comprehensive influence strategy.

Press office services

You already have a strategy? You already have a plan? All you need now is a press office or a media bureau service to set the ball rolling? Interface Tourism Group will suggest a variety of press office actions which may include press releases and press kits, media trips, interviews, a media conference or a media lunch, media monitoring, crisis management, corporate PR etc. These elements are available as a single unit within a global programme or individually as ad hoc actions. Interface Tourism Group maintains a permanently updated media database of more than 65,000 journalists from all branches of the media, print, online, TV or radio and it even includes bloggers and online community managers. All our actions are linked to targeted media contacts and are followed by analytical reporting.

Expertise

Our knowledge of both PR techniques and the tourism industry enables us to provide you with a strategic and global approach. Whether you are a “big player” or a “startup’ we will sit down with you to establish priorities tailored to your budget and your needs. A strategic PR programme will typically include lifestyle PR campaigns, B2B campaigns, corporate communications and crisis management communications.

Adaptability

Each client is unique and has specific requirements. We adapt our PR approach to our clients' specific characteristics and needs and we tailor our recommendations to their global positioning and strategy.

Synergies

As we provide a “one stop shop” service, we are always searching for synergies between trade development, public relations and consumer promotional activities. Such synergies help us to build partnerships and joint-marketing campaigns with Tourist Boards, Tour Operators, Retail Networks, Hotels and Airlines; they influence initial funding and create events which impact directly on the trade, media and consumers.