Events

Events

In a world saturated with communications and advertising messages, events provide an excellent opportunity to come face to face with your end consumer and to differentiate your brand from your competitors. We make every event unique by creating an emotional link and by initiating a personal relationship with our target audiences (trade, media and consumers). By communicating your brand's core values in a creative way, you will increase brand awareness, develop consumer loyalty and motivate your partners.

Experts in Workshops & Roadshows

When you consider the different types of organisers, exhibitors and participants, it is clear that B2B events require very specific expertise and know-how. We focus on your business objectives to ensure that any event we organise produces the best possible return on investment. Interface Tourism Group is the tourism sector's leading organiser of B2B events and regularly organise workshops, roadshows and industry meetings etc.

How do we attract the travel trade when every destination and hotel is putting on similar concept events? Through highly creative ideas, well-targeted events, good timing, professional organisation and a reputation for excellence among the trade! We guarantee that your expectations in terms of visitor targets, media exposure and business impact will be met.

The Event inside the Event!

How can you stand out from the crowd, when all your competitors are participating in the same consumer and trade shows? We advise you on the best fairs! Then, we simply relish the challenge of attracting visitors and the media to your stand through design, animation, media events… Our experience in tourism shows makes us confident that we can guarantee our clients optimum results from their participation in FITUR, BIT, IFTM, BTE, EIBTM and indeed in any other tourism show they may be considering.

ITG Networking Events

Interface Tourism agencies regularly organise their own ITG events to reinforce their relationships with the local media and travel trade. Events such as After Work Parties, ITG Media Workshops and Corporate Events are organised throughout the year and are an important element in our unrivalled relationship with local decision makers. ITG clients use these events to gain exclusive exposure to local journalists and operators, an exposure which can produce a wealth of joint cooperation opportunities.

B2C Events

We are experts in creating events and experiences that bring tourism into consumers' daily lives. Interface Tourism Group agencies will help you identify your brand's potential for capturing the imagination and the interest of the general public. We organise carefully segmented and highly original culinary festivals, fashion shows, cultural events (music, cinema…) and street-marketing activities which introduce our clients to their consumers. We use this same successful approach to renew consumers' interest in more well-established tourism brands.

Our Turn-key Approach

Whatever the event (B2B or B2C), Interface Tourism Group agencies will coordinate all aspects of its organisation, the initial objectives briefing and the concept, priority messages, venue selection, logistics, communication, decoration, animation, video production… Our philosophy is that our event management experts provide you with a “one stop shop” service.

Range of Activities

From designing a stand to organising a European Consumer Roadshow, we are happy to offer our expertise and know-how to any client who wants to make things happen!
Here are some examples of projects we manage for our clients:

Previous Next

Brochure Analysis, Competitors Analysis, Market Intelligence.

  • Expertise in Trade and Consumer Shows (stand design and construction, staff, agenda planning, animation).
  • Workshops and Road-shows: single or multi-city events – complete organisation and invitation service.
  • Street Marketing / Outdoor Promotions: concept, logistics, legal authorizations…
  • PR Events: press conferences, press lunches, VIPs, product launches…
  • Cultural Events: movie premieres, cinema festivals, culinary festivals…

 

Related Cases studies

Australia The Movie Promotion -...

For the launch of the movie "Australia...

Tourism Australia University...

Tourism Australia has identified students as a...

B2B events - Philippines Fiesta -...

To celebrate the 2 editions of the TV show...

Abu Dhabi during the Evian Masters...

Abu Dhabi is still emerging as a leisure...

Ecuador - How to generate media...

The Ecuador Ministry of Tourism hired Interface...