Consumer Promotion

Consumer promotion

Direct consumer promotion is a key factor in the success of any tourism brand and Interface Tourism Group is expert in influencing consumers at every level of the decision making process.

Creative Concept

Your brand is unique and that means our ideas need to be unique too! We like new ideas, concepts and brainstorming and we love surprising our clients and consumers with campaigns which are fresh and unconventional. At the same time however, the concepts we come up with are totally rational and are based on a solid foundation of experience and market knowledge.

Media Buying

As tourism specialists, Interface Tourism Group offers unique expertise in all kinds of media which are relevant to the promotion of tourism, including online, outdoor, print and TV and radio. Our strong position within the industry, the volume of the business we do, our proximity to and our capacity to negotiate directly with the media guarantee effective media buying at highly competitive prices.

Co-branding

We consider that partnerships with consolidated consumer brands are an ideal way to make an initial impact in a new market. We associate our clients’ brands with brands from other sectors which are compatible with our clients' market positioning (luxury brands, mass markets…). Co-branding and brand association can be extremely effective in positioning your image and enable you to benefit from the unique relationship which exists between well-established brands and consumer communities. Years of successful co-branding promotions have helped us develop close relationships with a broad variety of all sorts of consumer brands ranging from cosmetics to food and beverages or from cars to IT.

Events & Outdoor Promotion

Our events bring tourism into consumer's daily lives. We organise our own street-marketing activities, culinary festivals, cultural events (music, cinema…) and we participate in tourism and special interest consumer shows to present our clients' brands in a fresh and lively way.

Range of Activities

  • Brochure Analysis, Competitors Analysis, Market Intelligence.
  • Branding: Image analysis and positioning, market research
  • Publishing: supplements, brochures, advertorials…including layout and content creation
  • Graphic Design and development (print, web) – production
  • Media Planning and Buying: creative media planning for print, online, outdoor, TV, radio... 
  • Search Engine Optimization (SEO) - Search Engine Marketing (SEM)
  • Database Management & Direct Marketing: online and offline
  • Joint-marketing Campaigns with the Travel Trade
  • Co-branding: partnerships with strong brands which share positive values
  • Street Marketing / Guerrilla Marketing: below the line promotions
  • Barter Agreements: partnership with media and events for low-cost and high-exposure promotions 

 

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