Hospitality
Promoting hotels is quite different to promoting a destination or any other sector within the travel and tourism industry. The very specific challenges of the hospitality business require very specific skills and expertise which is why ITG has created INTERFACE HOSPITALITY - to further develop our skills and to make our highly relevant expertise available to the market. Whether you represent an international hotel chain, a collection of hotels or an individual property, Interface Hospitality can provide you with tailor-made multi-market promotional solutions created specifically for the Hospitality Business. Our databases are carefully segmented and target different markets including leisure, corporate and MICE travellers as well as travel planners.
INTERFACE HOSPITALITY offers a complete range of Tourism Promotion Services for the hotel industry. We are your One Stop Shop for consulting, trade development, consumer promotion, PR and E-Commerce. We offer ad hoc activities (mailing, workshop, roadshows, sales blitzes…) and full representational services.
ITG has strong connections to the MICE segment through day to day sales calls, meetings, presentations, our participation in specialised trade shows (EIBTM, IMEX, Meedex, Bedouk…) and a unique networking capacity, the result of more than 10 years of promotional activity.
ITG represents top-quality Hotels and Resorts throughout the world. At present, several hotel chains and hotel collections have joined our portfolio. We make sure our clients benefit from the level of service their product deserves in every relevant outbound market.
Your market success story in 4 easy steps:
- Step 1: A Marketing Audit of the European language markets
- Step 2: A Marketing Strategy targeting available sales channels (a database of 50.000 contacts including corporate travellers, agency sales staff, leisure and group wholesalers and the MICE Market)
- Step 3: A Selection of Sales & PR actions: traditional sales in the MICE Market, B2C marketing actions, Press Relations and creative campaigns.
- Step 4: Regular Evaluation, monthly reporting and ROI assessment
Services
- Market Intelligence
- Consumer Promotion
- Trade Development
- Public Relations
- Events
- Social Media
- Representation
If you represent the interest of Hotels & Resorts and look for a new partner, please contact the “Hospitality Specialists” within and of our international offices to get more information on our services.
Contacts
Charles Bedoret - CEO
Charles Bedoret has a Master in business and management in international trade from ICHEC, specialized in the tourism sector, end of study thesis with highest Honours on "The creation of a tourism fair for professionals in Belgium". During his studies he participated to the Erasmus exchange program with HEC Montréal and, in 2007 he acquired a PCMB (Professional Certificate in Business Management) from Berkeley and Stanford Universities. After his studies he was closely involved in the creation of BTExpo (Brussels Travel Expo) for which he is at present General Manager since 2007. In 2008 he created two new divisions of BTExpo:
- IT Fidelity program (incentive reward program for attending and participating into educational and training events and programs addressing tourism professionals)
- Beat the Event (event department specialized in congress & seminar organisation as well as creative events).
Since December 2009, Charles is involved in the creation of Interface Tourism Belgium.Eric Grandjean - Managing Director
Doctor of Science. From 1984 to 1991 Eric created and managed a company specialising in technological development and participated in projects carried out by the Museum of Science and La Villette Museum in Paris. After a year long round the world tour he became Executive Director of the Lloyd Hagen Promotion Bureau in Lyon (France). In 1995 he became Managing Director of RM Consultants, a Sales Promotion Agency and since 2009 he became Managing Director of Interface Tourism Russia, set up in cooperation with Regis Morvan. The headquarters are in Paris and Eric leads the team there, specialising in hospitality promotion.
Serena Valle - Managing Director
Born in Imperia in 1974, in 1998 she obtained her A class Degree in Foreign Languages and Literature from the Università Cattolica of Milan, specialising in Communication and Information Strategies and focusing on Tourism Management. After an initial incursion into PR she then experienced the world of tourism, working first of all in Sales & Marketing in the hotel business and then moving on to organise events and promotions such as the launch of famous cars such as the Audi TT or the Alfa Romeo 147 as well as organising jazz and classical concerts, managing sales and customer relations at international happenings such as the Montecarlo F1 race.
In 2001 Serena moved to Turin, where she started working in one of the biggest PR agencies in Italy, first as PR Account Manager for international tourist boards such as New Zealand and Kenya and then as Marketing Director for international accounts such as Hong Kong, Seychelles and Jordan.
In March 2004 she founded ES Communication together with her partner, Elena Martinetto: they’ve been consultants for Aviareps (for Kenya Tourist Board), La Meridiana Relais & Chateaux and for Mete di Liguria, a luxury Bed & Breakfast consortium. ES Communication is focusing more now on the organisation of international events including tourism congresses and conferences and sport and cultural events.
In June 2007, she founded Interface Tourism Italy, together with Elena Martinetto.
Serena's 3 homes are Liguria, Milan and New Zealand
Chris Pomeroy - CEO
Born in Oakville, Canada to British parents, educated in Switzerland, England and Scotland and married to a Spaniard and to Spain, Chris seemed predestined to dedicate his career to communicating the virtues of one country to the citizens of other countries! This is exactly what he has been doing ever since he set up his own business when he was just 19 years of age, whilst studying Spanish, Japanese and Politics in Edinburgh University.
More than two decades later he has added his unrivalled experience and reputation to his natural qualities of creativity and enthusiasm that are so appreciated by so many national tourist boards.
Chris is a founder member of the Spanish Chamber of Tourism Communicators, a member of ONETE (a Spanish Association of DMOs) and an affiliate member of the UNWTO.
In 2006 Chris founded one of the first networks of tourism marketing agencies, Tourism Trademark. He is also a regular speaker at destination marketing seminars and guest lecturer at several universities.
In 2009, his company Moonshine Marketing associated with the Interface Tourism Group and began to operate as Interface Tourism Spain. Chris is married and has 3 children.
Personal Blog: http://spanishoutbound.com
