Vision
The impact of the rapid globalisation of the Tourism Industry has meant both increased competition from “new” destinations and the opening of many new outbound markets across the globe.
Market conditions have changed. The goalposts have been moved and throughout the global Tourism Industry - destinations, accommodation, transport, services, etc; the leading players and their strategists and marketers need to adapt their processes to the new situation if they are to guarantee a return on their marketing investment. Flexibility has become a necessity and innovation a competitive advantage. There is a clear need for a worldwide group able to understand and tap into each market’s individual potential in a swift, coordinated and flexible way.
Anticipating the needs of the Tourism Industry, Interface Tourism Group has created a unique model of integrated agencies specializing in Tourism Marketing.
1 partner = a single or a multi-market solution
Through just one partner, Interface Tourism Group, you can coordinate your Sales and Marketing activities and you can open the door to any one or to all of the markets in Southern Europe and Russia. This unique structure has been designed to save you valuable time and administrative resources, allowing you to concentrate on much more productive and cost-effective marketing activities.
A new Business Model: the "Representation Office"
Our business model is structured in such a way that it allows you to free up resources which were you to maintain your own physical presence in a market, would have to be allocated to administering such a long-term commitment. Those same resources can now be reallocated to your promotional budget. By working with Interface Tourism Group you keep your overheads to a minimum and you maximise your marketing potential with the total flexibility that comes from having a full team of specialists permanently at your service.
The impact of size on synergies
Interface Tourism Group (ITG) is Southern Europe, Russia and Arabia's leading group of Tourism Marketing & Public Relations specialists. You will benefit from the group's size and from our market strength. But you will also benefit from the synergies we bring to areas such as research and development in new technologies, our purchasing power with all manner of suppliers - the media, trade & consumer press, show organisers etc; to say nothing of the collective expertise of our team.
Tourism and only Tourism
Tourism is one of today’s fastest changing industries. It faces new challenges in technology, distribution and in the constant and rapid evolution of consumer behaviour. Interface Tourism specialises exclusively in Tourism and Leisure so we can concentrate our financial and human resources on developing tools and processes which keep our clients one step ahead of the competition. Always. The market intelligence data which we gather on a daily basis in all our European offices enables us to adapt our organisation and our services to the challenges facing the Tourism Industry.
Innovation
Interface Tourism Group not only brings together experts from the Tourism Industry but also from other areas such as Consulting, the Media, Culture, Marketing and New Technologies. By attracting experts and best practice from other industries and applying them to tourism we can guarantee an innovative and multifaceted approach and a rich diversity of innovative tools such as Celebrity Marketing, Social Media, Lobbying, Co-branding, Crisis Management, etc.
Interface = Interpersonal
At Interface Tourism Group we place great value on personal relations. Tourism is one of the world’s biggest industries – but it is still a "people’s industry" and relationships are still extremely important. Your promotion will be in the hands of “real people”, well-known and respected individuals who are prominent in their markets and who will be proud to associate their reputation to your success.
That’s why Interface Tourism Group wants to be the “human and physical interface” between your tourism product and our markets.
