Trade Development
The Tourism Industry's traditional distribution model is continually being challenged by the relentless irruption of newly developed technologies. The Travel Trade is changing faster than ever before and in such a volatile environment a high degree of expertise is necessary if we are to identify the best partners, new players or emerging trends.
Dedicated exclusively to the Tourism Industry, Interface Tourism Group offers you unique, sector-specific know-how. Our teams' expertise is based on more than ten years of solid experience gained promoting a highly diverse range of industry clients.
Expertise
Our knowledge of the Tourism Trade is not limited to the "Big Players"; we have experience of working and developing relationships with operators from all corners of the Travel Trade: small niche Agencies, mass market or regional Tour Operators, online companies… The expertise we gain is stored in our in-house trade database (Leisure & Mice). Our state of the art CRM systems and databases work in perfect association with the “human approach” we adopt. Interface Tourism teams are recognised as major players in the tourism industry and we are proud of our excellent reputation amongst the trade community. Thanks to the confidence placed in us by and our close relationship with the Trade, we are able to quickly and efficiently “open doors” for our new clients.
Adaptation
Each market is unique in the way it is organised. We therefore adapt our approach to the Travel Trade by taking into account the specific characteristics of each country we work in. This may depend on the level of market fragmentation or concentration, the distribution of operators within the country etc. Our clients receive totally personalised recommendations based on their positioning and strategy.
Synergies
As we provide a “one stop shop” service, we are always searching for synergies between trade development, public relations and consumer promotional activities. Such synergies help us to build partnerships and joint-marketing campaigns with Tourist Boards, Tour Operators, Retail Networks, Hotels and Airlines; they influence initial funding and create events which impact directly on the trade, media and consumers.
Range of Activities
From consulting to e-learning, from workshops to guerrilla marketing, we are able to completely fulfil the needs of any tourism product wishing to penetrate the Southern European and Russian markets. Here is a list of some of the main activities we carry out for our clients:
Brochure Analysis, Competitors Analysis, Market Intelligence.
- Brochure analysis, competitor analysis, market intelligence.
- Market studies: Tourism product image analysis among the trade (tour operators, agents, Mice...).
- Sales calls, sales blitzes: visits & missions to the Leisure and Mice markets
- Newspaper & online advertising design and media buying
- Joint-marketing campaigns with tour operators
- Sales manuals, fact sheets & other documents - conception & distribution
- e-newsletters - conception and mailing to targeted trade contacts from our unique database
- Travel agent & reservation staff training sessions organised in collaboration with a tour-operator or a retail network
- E-learning programs for travel agents: concept, production and animation
- Sales Incentive Programs: best-seller programme in partnership with tour operators and retail networks.
- Fam trips, hotel inspections, general discovery tours or specific niche trips co-organised with a tour-operator or a retail network
- General networking & lobbying to build partnerships
- Trade shows expertise (booth design and construction, staffing, agenda planning, booth animation)
- Workshops & road-shows with key selected visitors (TO, incentive houses, travel agents, corporate buyers, trade press)
- Brochure fulfilment
- Dedicated hot-line for project assistance & product development
