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If you wish:
To carry out a local development strategic study
To be advised on a marketing plan
To position your products when facing growing
competitors
To identify the reasons for a decrease of tourists
arrivals

To position yourself against your competitors
To carry out a feasibility research
To define marketing and monitoring tools
To improve your knowledge on the consumer trends
 
To reach your aims, we offer you our expertise in tourism and marketing strategy to help you:
to understand markets you wish to enter,
to define the best strategy in order to gain results offering a high return on investment and particularly a higher
visibility of your country or product and an increase of tourist’s arrivals.
 
Some examples of studies we realized for various clients…
Definition and implementation of tourism development strategies for countries or regions

Feasibility research for the creation or the expansion of a hotels, congress centres, leisure park
Market surveys and creation of marketing plans to answer to general or specific issues to conquer new markets
Positioning & image studies to identify the positioning of a product or a destination

To see all our references, click here !
…and tools to achieve them :
Interviews of local actors : local councillors, institutional members,
providers and professionals
Visits on site
Clients survey and processing and analysis of the data with
a specialized software (SPHINX)
Statistical analysis
Participative approach and project management : workshops,
round tables, events like conferences, etc
Audit of communication tools : image, positioning, price, etc
Brochure analysis : products, prices, etc
Benchmarking
Marketing and monitoring tools (professional and specialized
press, polling organizations, etc)
 
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