On the French cultural oriented market, Taiwan has been positioned as a cultural destination with unique heritage and historical assets as the National Palace Museum of Taipei, the historical city of Tainan, the heritage of aboriginal tribes and the many traditional festivals…

Interface Tourism targeted the press & trade through informative campaigns, intense fam & press trips program, trade shows, workshops, sales missions and trade advertising. Taiwan succeeded in involving key partners as airlines, media and tour operators to support the launch of the destination in hand in hand with Taiwan tourism office. Interface Tourism played an important role as go-between French operators and Taiwanese DMC to design new products, new itineraries adapted to the French market.

To continue a sustainable strategy, Interface Tourism launched direct consumer communication with the participation to consumer shows and frequent advertising campaigns, always in partnership with the tourism trade.

In 2006, Taiwan is ready to become a global “tourism friendly environment” destination for different kinds of travellers (back-packers to up-market ; independent & escorted tours) with segmented interest (trendy city, culture, nature). The ambition of Interface Tourism being (to keep) raising the attractiveness of Taiwan and transform Taiwan tourism product from a stop-over & short-break destination to a final leisure destination by itself.