At the end of 2005, Interface Tourism conducted a market research for the Portugal Tourism Institute. The research was going to be used by the THR a Spanish Consulting partner, specialized in the tourism, hotel and catering industry. A survey was conducted among the French Tour Operators and Travel Agents in order to identify the potential of 10 different products.

Health and Wellness Wine and Gastronomy Tours Golf travel Touring Nature tourism City breaks Walking tours Equestrian tours Sun and Beach Nautical tourism

Portugal considered to develop all of these products-lines therefore Portugal consulted Interface Tourism for advice. A study was made in order to see the effect of promoting each of these products and how they would be received by the consumers.

The study aimed at:
	Phase 1 :	Data collection; A search of publications and statistical data. This research was conducted for each of the products in order to understand the demand.
	Phase 2 :	Specialist interviews with tour operators.