After the closing of its tourism office based in Paris few years ago, Kenya faced a real deficit of image following TV reports showing mass-tourism especially on sea-side and the bombings in Mombasa and Nairobi which entailed a dramatic decrease in the number of French tourists (33 000 in 2003 vs 42 000 in 2000). To get back the confidence from the trade and consumers, Kenya Tourist Board with the support of the European Union launched in October 2003 an ambitious recovery plan in order to reposition Kenya on the up-market and push sales.

From October 2003, an important marketing budget and a creative approach has allowed to :
Advertising campaign 2004 Newsletter March 2006 Raid Vittel Amazone - Kenya September 2005	launch an important consumer and trade advertising campaign create a specific consumer brochure in French develop a French version of the destination website organise more than 20 group and individual (on specific items like ecotourism, diving...) press trips with targetted medias implement a strong information program towards the trade and press (newsletters, press releases...) organise TOs and MICE agencies fam trips to develop the product offer towards niche products conceive tour-operator partnerships (for advertising, sales people training, travel agencies window campaign) with high return on investment realise incentives on-line and off-line programs towards the travel agents organise 100% Kenya roadshow all over the French regions participate in general and niche-market (luxury, trekking,...) consumer fairs, as well as the annual trade fair in France -Top Resa build widely covered sportive events in the destination like the Vittel Amazones Raid or movie launchings in the market (Masai the rain warriors, Hunting the perfect picture...).
	Lobbying, thanks to our wide network, has also been crucial to recover the trade confidence who has then supported the promotion of Kenya or to negotiate with airlines to (re-)settle regular direct flights to Kenya. Network is also being used to enhance cooperation between the Kenyan and French governments.