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A total of 7,4 million consumers ! |
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4 official tongues in Switzerland : French (spoken by 19% of the population in the West part of the country also called the “French-speaking Switzerland” ), German (spoken by 64% of the population in the North and Centre of the country ), Italian (spoken by 8% of the population in the South ) and the Romansh (spoken by 1% of the population)
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45 888 € of GDP per inhabitant per year. |
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Annual holidays : 20 days (+ additional days according to the age) |
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Number of leisure-trips abroad in 2002 : 11,4 million : 44,6 % of the Swiss tourists travel to a border country or in Southern Europe ; 43, 6 % spend their holidays in Switzerland ; and 11,8 % choose an other destination abroad. |
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International tourism expenditure by Swiss tourists : around 7,9 billion € (+13% / 2001). |
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Average expenditure per travel in 2002 : 646 € (+ 10,2% / 2001).
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A strong potential of high-revenue clientele, with more and more seniors :
the 55 years old & more will represent 33,5 % of the total population in 2010. |
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The new technologies are becoming an important mean to get information and to book travels : 73 % of the Swiss households use Internet very regularly. |
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Development of the short breaks : an increase of the travels lasting between 4 and 7 overnights (37 % of the total travels). |
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Swiss tourists are faithful to several destinations and they prefer to organise their travels according to an activity. |
