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Scandinavian market includes Denmark, Sweden, Norway and Finland and represents a total of 24,2 million consumers ! |
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A GDP between 32 702 € and 51 120 € per inhabitant ! All 4 Scandinavian markets are in the top of the world economies !
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Annual holidays : between 25 and 36 days a year. |
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Number of leisure-trips abroad in 2004 : 18 million with this distribution per continent of destination :
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 91,8 % in Europe |
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3,2 % in Asia |
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2,3 % in Africa |
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1,7 % in North America |
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0,7 % in Central & South America |
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0,3 % in Oceania |
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Number of Scandinavian holiday makers flying outside Europe in 2004 : 1 248 000 (4,3 %). This number tend to increase because of the diversification of the offer, the decrease of the prices and the flourishing economy. |
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Average expenditure per travel : 981 € (+ 14% / 2001) : N°4 of the European countries after Spain, Belgium and France |
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Concentration of the travels abroad in summer but also a development of “low season” tourism (trend more important with the “45-64 years old” tourists). |
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Internet is now a very important media to communicate with potential tourists (very high level of equipment & connexion to Internet in Scandinavia). |
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Many baby-boomers and seniors who are travelling more and more. |
