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A total of 58 million consumers ! |
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A GDP of 27 066 € per inhabitant |
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Annual holidays : average 30/35 (depending on the area of activity) |
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Number of leisure-trips abroad in 2004 : 11,4 million (+ 7,5 % compared to 2003) with this distribution per continent of destination : |
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Departure rate for every destination in 2004 : 52 % and for travels abroad : 18 %. |
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International tourism expenditure by Italians : 22 billion € ( + 36 % / 2001). |
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Average expenditure per travel : 810 € (+ 13% compared to 2001). |
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"Tourism & Leisure" budget ranks 2nd as for the Italian households expenditure. |
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Average length of stay or trip abroad : 10,2 overnights. |
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For their travels abroad, Italian tourists use booking more often than for their travels in Italy : 49,2 % turn to a tour operator or a travel agency. |
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Strong upward trend in last minute purchasing for "winter & sunny destinations" (such as Caribbean islands or Red Sea destinations…) or for short breaks in European big cities. |
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Italian tourists are attracted by "urban" tourism (shopping) and cultural tourism but also trips and “sea & sun” stays (46%). |
