Our job is to advise about the best markets where to gain new clientele and how to invest your promotion budgets the best way. In this perspective, let us have a look below on some data from World Tourism Organization and Eurostats. |
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Numbers of European holiday makers
flying outside Europe in 2004 |
| N°1 |
Germany |
7 670 000 |
26,3% |
| N°2 |
France |
6 791 000 |
23,3% |
| N°3 |
United Kingdom |
6 605 000 |
9,3% |
| N°3 |
Italy |
2 700 000 |
9,3% |
| N°4 |
Netherlands |
2 014 000 |
6,9% |
| N°5 |
Scandinavia |
1 248 000 |
4,3% |
| N°6 |
Spain |
1 077 000 |
3,7% |
| N°7 |
Belgium |
737 000 |
2,5% |
|
Proportion of international holiday makers flying long haul |
| France |
32% |
| Italy |
24% |
| Spain |
23% |
| Portugal |
22% |
| UK |
18% |
| Scandinavia |
11% |
| Germany |
11% |
| Belgium |
10% |
|
Evolution of European
outbound travels (2004/2003) |
| Portugal |
+45% |
| Spain |
+29% |
| France |
+22% |
| Belgium |
+13,8% |
| Sweden |
+13,2% |
| Italy |
+7,5% |
| Netherland |
+4,3% |
| All Scandinavia |
+3,7% |
| Germany |
-3% |
| UK |
-5,6% |
|
Position for average spending per trip abroad |
| N°1 |
Spain |
| N°2 |
Belgium |
| N°3 |
France |
| N°4 |
Scandinavia |
| N°5 |
Germany |
| N°6 |
Netherlands |
| N°6 |
United Kingdom |
| N°7 |
Italy |
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 What to learn and to think about that ? |
• For the long haul segment, Germany, France and UK remain in volume the biggest markets but France is now n°2 ! Italy is becoming a major outgoing market.
• Southern Europe (France, Italy, Spain, Portugal) holiday makers have a very big propensity to fly long haul - Thus, any adequate promotion activities done for long haul destinations or products may get have better impact than in some other major markets (e.g. UK, Germany) where outbound tourism mainly concerns trips inside Europe.
• Southern Europe (France, Italy, Belgium, Switzerland, Spain, Portugal) and Scandinavian (Denmark, Sweden, Norway, Finland) markets are expanding fast and are among the most dynamic in Europe
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Scandinavian, Spanish, Belgium and French travelers are very high profile clientele and spend a lot. Also, let us have in mind that because of the large number of Tourist Offices & Sales Representations based in UK and Germany and high budgets invested by each of them, the competition in those 2 markets is stronger than anywhere else. The cost to gain a new visitor/client is very high and may take more time.
In order to better advise and serve our clients, this facts explain
why our main
offices are mainly located in Southern Europe & Scandinavia.
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