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BELGIUM MARKET
A total of 10,3 million consumers or 4.2 million households ! The main part of Belgian people live in Flanders : 6 078 600 inhabitants.

3 official tongues in Belgium : Flemish, French and German. 60% of the population speak Flemish.

31 100 € of GDP per inhabitant par year : 18th gross domestic product in the world.

Annual holidays : 25 days.

Number of leisure-trips abroad in 2004 : 7,4 million (+ 14 % compared to 2003) with this distribution per continent of the destination :

 
90 % in Europe
5 % in Africa
2 % in Asia (an increase by + 88,5 %/2003 !)
1,4 % in North America (an increase by + 73,3 %/2003 !)
1,3 % in Central & South America
0,3 % in Oceania
Departure rate for all destinations in 2004 : 75,4 %, that is to say 2,4 travels per year.
Average expenditure per travel : 1 764 € (+ 9% / 2001) : N°2 of the European countries after Spain.
In 2004, Belgian households dedicated a more important budget for “Tourism & Leisure”: + 6 % / 2002.
15 % of the Belgian travellers use Internet to book their trip.
In 2004, Belgian people took 4,9 millions short breaks.
Belgian tourists are attracted by "Sea & Sun" tourism but they also show an increasing interest for Nature, mountains and typical villages, gastronomy, art de vivre… they really privilege a nice environment for their holidays.
Hotel is the 1st accommodation used by Belgian tourists, with a strong interest for 3* and 4*/4* + categories.
 
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